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PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.
Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search
SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.