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SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 6-9 months to begin seeing new rankings.
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free
In short, SEO puts your brand on the map.
Organic search is most often the primary source of website traffic. This type of search is a huge factor when it comes to visibility, making it a critical component of the buyer funnel and ultimately encouraging users to engage or convert. Incorporating SEO into your marketing strategy not only helps organically, but it also helps other efforts included in your digital marketing game plan. If you’re still not convinced, there are more benefits that support the organic efforts.